Services

Branding, Retail Decor

SHE believes that every woman deserves a beautiful experience that empowers and transforms the ways they see and feel about themselves.

SHE possesses a carefully cultivated and amazing team of educated, experienced, and passionate artists who are committed to provide an unparalleled, upscale, pampering experience that will allow guests to feel beauty on every level. Their brand vision is to become the premier destination for women in Southern Utah to have transformative and rewarding personal beauty and well-being treatments by offering large city services, luxury and experience, bundled into an affordable and personal package.

The SHE brand has 6 distinctive core beliefs that run through every aspect of the
business by providing a foundation for behavior, attitude, and decision making.

1. INTEGRITY   2. REFINED   3. GLAMOROUS   4. TIMELESS    5. EMPOWERING    6. PASSIONATE

WORD MARKS ARE TYPICALLY SEEN AS PLAIN AND FORGETFUL, BUT THEY DON’T HAVE TO BE-

they can be simple, but still find a way to be bold
and statement making through the careful
choice of typeface and hierarchy.

LOGO TYPE & LOGO VARIATIONS

Our logo is simplistic, modern, and to the point — using only typography as the defining visual element. The primary logo is comprised of our name and short tagline telling our clients what we do. This logo is used for all formal communication, physical signage, and packaging. In addition to the versatility that the secondary logo and logotype adds, there are three logo variations that offer flexible color options when determining what medium they will be used on.

Typography & Colors.

Typography is a valid use in brand identity. It creates a visual image through text and hierarchy. Three main typefaces are used to create a strong and cohesive brand for SHE.

The imagery focuses Product, Lifestyle, Portraiture, Community, Environment, and Services.

Human element is key in SHE’s branded imagery. This collection of core imagery styles primarily focuses on imagery of women showing genuine emotion during a service or as a result of it. This candid feeling will make the brand feel approachable and accessible to the Brand’s demographic, which is necessary for the elevated experience we aim to create. Highlighting this feeling in all forms of communication, both physically and digitally, will be the driver for the Brand’s core purpose of empowering women through beautiful one-of-kind moments.