Services

Branding

Tayson discovered that premium gear is more light, comfortable, and versatile. Not only that, but premium gear was more capable of handling all that Mother Nature could throw at him. He created Outdoor Vitals to sell quality wilderness gear for affordable prices.

Logos derive meaning from the quality of the thing it symbolizes, not the other way around. A well designed logo will establish instant brand recognition with customers so they can easily recall the brand and continue using or recommending it.

The owl is paired with a modern, condensed font to lessen the intensity of the owl. The secondary typeface is thin and delicate, with more leading to help to balance the negative space surrounding the owl above. This brings the logo to a cohesive state where it can be used in a variety of places.

Primary Logo

Logo Options

The Outdoor Vitals logo is a simple, combination mark with an abstract twist. The combination of an owl used as a logo mascot combined with a sleek, sans-serif typeface depicts the logo in an aggressive yet approachable perspective.

BRAND MARK & LOGO VARIATIONS

Logos derive meaning from the quality of the thing it symbolizes, not the other way around. A well designed logo will establish instant brand recognition with customers so they can easily recall the brand and continue using or recommending it.

The owl is paired with a modern, condensed font to lessen the intensity of the owl. The secondary typeface is thin and delicate, with more leading to help to balance the negative space surrounding the owl above. This brings the logo to a cohesive state where it can be used in a variety of places.

Typography & Color.

Typography

Color Palette

Imagery.

The branded imagery focuses on three different styles that visibly communicate who Outdoor Vitals is as a brand: Product in Use/Lifestyle. Material, and Scenery. The human element and outdoor engagement is key to branded imagery.