Cedar City has a unique community served by a police department that values their support and takes pride in protecting what is unique to the city.

Community was the driving force behind the brand strategy. Cedar City has a unique community served by a police department that values their support and takes pride in protecting what is unique to this city.

The police department brand was created around the feeling of community. The Cedar City police department works closely with the community, while also being part of it. The brand feels light, approachable, and cohesive with the local community.

BRAND MARK

LOGO VARIATIONS

The logo consists of a shield for protection and security, mountains that surround Cedar City, pick and axe symbolizing the history of mining in surrounding area.

BRAND MARK & LOGO VARIATIONS

The shape of a shield is an iconic symbol of protection and security. The mountain icon mimics the mountains surrounding Cedar City and is an updated version of the icon used in the cities logo. By using an element from Cedar City’s established brand, this logo becomes instantly recognizable to the public and shows the unity between Cedar City and the police department.

TYPOGRAPHY & COLOR

TYPOGRAPHY

COLOR PALETTE

IMAGERY

The imagery focuses on community but is shown multiple ways such as the people, the force interacting with the community, and the surrounding landscapes and attractions around the area.

APPAREL

T-SHIRT DESIGN